Job Search Tip for Pharma Sales: It’s a Personal Branding Thing…

clinical, pharma, revenue, position, recruiter, product management, personal brand

“In the grocery store of life, you’ve to figure out why someone would pick you up off the shelf,” says Andrea Nierenberg, president of the Nierenberg Group, a business communication-consulting firm in New York. “Are you new and improved? Are you repackaged? What are you doing to get that competitive edge? What you want to do is career opportunity yourself as you would a product.”

I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.) 

Personal branding works the same way.  What’s the first impression people have of you?  Why should a hiring manager choose you over the other brand?  How can you market yourself in your industry so that others know who you’re?  Personal Branding Basics is a great place to start thinking about how to make this work for you.

In all areas of laboratory sales, pharma sales, biotech sales, medical diagnostics sales, medical software revenue, laboratory equipment sales, pathology device sales, hospital equipment sales, imaging sales, laboratory sales, DNA products revenue, and pharmaceutical sales, you have to think about where you’re (and where you wanna be) in the market. 

Article courtesy of  Peggy McKee - Owner / Senior Recruiter at the nationally
recognized pharmaceutical and clinical sales recruiting team of PHC Consulting.
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